Joseph Nicephore Niepce
The daguerreo type proved popular in response to the demand that emerged from the middle classes. This demand, that could not be met in volume and in cost by oil
painting, added to the push for the development of photography. In 1847,designed a bellows camera which significantly improved the process
of focusing. This adaptation influenced the design of cameras for decades and
is still found in use today in some professional cameras. While in Paris,
Levitsky would become the first to introduce interchangeable decorative
backgrounds in his photos, as well as the retouching of negatives to reduce or
eliminate technical deficiencies. Levitsky was also the first
photographer to portray a photo of a person in different poses and even in
different clothes (for example, the subject plays the piano and listens to
himself.
By 1849, images captured by Levitsky on a mission to the Caucasus,
were exhibited by the famous Parisian optician Chevalier at the Paris
Exposition of the Second Republic as an advertisement of their lenses. These
photos would receive the Exposition's gold medal; the first time a prize of its
kind had ever been awarded to a photograph. In 1851, at an exhibition in Paris,
Levitsky would win the first ever gold medal awarded for a portrait photograph.
Oldest photographic portraits
In 1884 Eastmen Geogre, developed dry gel on paper and film to replace the photographic plate so that a photographer no
longer needed to carry boxes of plates and toxic chemicals around. In July 1888
Eastman's codak camera went on the market with the slogan "You press the
button, we do the rest". Now anyone could take a photograph and leave the
complex parts of the process to others, and photography became available for
the mass-market in 1901 with the introduction of the codak brownie.
Brownie is the name of a long-running popular
series of simple and camera inexpensive made by Eastman's codak .
The Brownie popularized low-cost photography
and introduced the concept of the low price, point and shot and hand
held camera. The brownie camera was a simple, black, rectangular box
covered in imitation leather with nickeled fittings.
Brownie bullet camera
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